Optimized for Impact:
Code Engine Studio Elevates Asteroid Day’s Online Strategy
KEY INSIGHTS
In a Nutshell
The Problem
Asteroid Day faced the challenge of managing unorganized and redundant content across six sites, lacking a clear user journey and consistent branding, which hindered their ability to effectively manage hundreds of collaborators and engage and inform their audience.
The Solution
Code Engine Studio overhauled the system, integrating six sites into one by unifying analytics and the content management system (CMS) for easy content management and event organization, and delivering a cohesive design to improve user experience and brand consistency.
The Results
An organized, engaging, and effective platform with detailed analytics — enhancing collaborator engagement, boosting brand recognition, and supporting Asteroid Day’s mission to educate the public on asteroids through improved site usability and functionality.
The Challenge
Asteroid Day faced the challenge of managing unorganized, redundant content across multiple sites, which made it difficult for users to find information and for the team to maintain consistency and usability. The lack of a clear user journey and inconsistent branding further complicated the experience for event organizers, participants, and media representatives, necessitating expert help for a complete overhaul of content, branding, and UX to elevate the initiative’s mission.
“Code Engine Studio is our digital partner in our mission to educate the public about asteroids. Their expertise in transforming our complex web of sites into a cohesive platform has been pivotal. We rely on them for everything from web architecture to managing peak traffic surges.”
Our Expertise
Our Solution
Code Engine Studio implemented a holistic digital strategy to simplify and enhance Asteroid Day’s digital presence:
Content Management: Integrated six sites into one cohesive platform, consolidating analytics and the content management system (CMS) for efficient content management.
Event Management: Developed an automated tool for easy event organization, enabling collaborators to edit, publish, and schedule events seamlessly.
Consistent Brand: Delivered a unified design to enhance user experience and ensure consistent branding across all platforms.
Our Process
Conducted a thorough analysis of the existing systems and user needs, and collaborated with brand owners to understand commonalities and differences for cohesive design.
Developed a standardized categorization system for efficient content management, and imported data from six databases into one.
Built an automated event management tool to streamline editing, publishing, and calendaring.
Consolidated analytics from multiple sub-sites into a single, clear representation of user activity.
Issues We Faced
System Integration: Consolidating multiple systems into a single platform and merging inconsistent data into a single data source.
Standardizing Content Management: Creating a standardized categorization system into a single, cohesive platform.
Enhancing User Experience: Developing a unified design and user journey that catered to diverse user groups, including event organizers, participants, and media representatives.
Integrating Multiple Sites: Consolidating six different websites with over 2,000 resources into a single, cohesive platform.
Standardizing Content Management: Creating a standardized categorization system that allowed efficient collaboration among numerous team members.
Enhancing User Experience: Developing a unified design and user journey that catered to diverse user groups, including event organizers, participants, and media representatives.
The Results
A consolidated content management system that significantly reduced the effort and time previously required for content management.
Boosted brand consistency and recognition, facilitating a smoother user journey and increased global outreach.
Increased collaborator engagement and more independent events being organized.
“We would not be able to achieve the global reach we have today without the Code Engine Studio team's breadth of experience and skills.”
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