Digital Transformation:
Rappler Partners With Code Engine Studio for an Efficient, Mobile-First Platform Overhaul
KEY INSIGHTS
In a Nutshell
The Problem
Rappler faced challenges with incompatible tools, outdated infrastructure, performance issues, and resource-intensive editorial processes, hindering their ability to innovate and scale effectively, impacting revenue streams and business models.
The Solution
Code Engine Studio developed a modern, scalable, mobile-first content management system on Google Cloud Platform (GCP), leveraging advanced architecture and automated workflows, enhancing performance, efficiency, and user experience for readers and editorial staff.
The Results
A cutting-edge platform significantly increasing operational efficiency and scalability, capable of scaling rapidly to millions of users, and supporting Rappler’s mission to foster civic engagement through reliable and timely news publication.
The Challenge
Rappler sought to innovate and expand amidst shifting digital media landscapes. Their platform needed an overhaul to improve performance, speed, stability, and user experience while maintaining the integrity of a high-traffic news outlet. The goal was to create a responsive, mobile-first platform that can handle rapid spikes in traffic and streamline the editorial process from content creation to publication.
“Code Engine Studio has set the bar for delivery and customer service as a strategic technology partner. They helped us understand all the implications of our decisions and made sure we didn't pigeon hole ourselves into a place where we couldn't scale our tech.”
Our Expertise
Our Solution
Code Engine Studio developed a comprehensive architecture plan approved for Google Cloud Platform (GCP) to enhance Rappler's content delivery and user experience. This involved leveraging GCP’s scalable infrastructure to ensure high availability and reliability, capable of handling sudden traffic spikes and providing seamless performance across the platform.
The platform overhaul focused on simplifying content management and enabling the integration of various content types. Code Engine Studio implemented a modern content management system (CMS) that streamlined the editorial workflow, allowing content creators to manage different media formats efficiently. This involved rethinking the CMS structure to facilitate easier content creation, editing, and publishing.
Code Engine Studio designed advanced systems to support real-time data analysis and user engagement metrics. By integrating tools like Google Analytics, they created a backend process that allows for efficient data flow and immediate insights. These systems were tailored to track user behavior and content performance, enabling Rappler to make informed, data-driven decisions.
Our Process
Comprehensive stakeholder interviews to identify and address specific needs across departments.
Data-driven strategies to optimize content delivery and user interaction.
Close collaboration with Rappler’s internal teams to ensure seamless integration and adoption of new technologies.
Issues We Faced
Streamlining a time-consuming and complex editorial workflow by integrating a diverse array of technologies into a cohesive system.
Managing the migration of extensive existing data to the new platform without disrupting ongoing operations.
Ensuring the new system could handle malicious attacks and significant spikes in traffic, particularly during critical news events.
The Results
The implementation of a mobile-first, high-performance platform significantly enhanced the user experience. The new design catered to 75% of Rappler's mobile audience, ensuring fast loading times and seamless access, which is crucial for retaining and engaging users.
The streamlined editorial process reduced the time-to-publish by 20%, enhancing efficiency for over 120 contributors. This allowed Rappler to stay ahead in the competitive news cycle, with a more consistent and efficient workflow for content creation and publishing.
The robust infrastructure reliably supported increased traffic and complex data analytics, essential for real-time news reporting. The architecture handled spikes from a few hundred to tens of thousands of users with 99.99% uptime, ensuring uninterrupted access and high performance during peak times.
“Their work has been pivotal in our ability to roadmap and quickly expand our user experience to meet ever-changing customer behavior.”
Let's Talk
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